Zucchetti Acquires Majority of Pienissimo Pro
Deal News | Jan 21, 2025 | Legal Community Italy
In a significant move within the restaurant marketing sector, Italian software and services conglomerate Zucchetti Group has acquired the majority stake in Pienissimo Pro, a digital agenda application designed for restaurateurs. The acquisition allows Zucchetti to diversify and expand its portfolio offerings further into the hospitality and restaurant marketing domain. Pienissimo Pro will leverage Zucchetti's extensive distribution network to broaden its reach and enhance its capabilities. Legal assistance for the transaction was provided by DLA Piper, with a comprehensive team addressing various corporate, labor, intellectual property, and tax aspects. Zucchetti's leadership, including Angelo Guaragni from Zucchetti Hospitality and financial overseer Marialuisa Antoniazzi, played crucial roles in negotiation and financial strategy.
Sectors
- Restaurant Marketing
- Legal Services
- Software Solutions
Geography
- Italy – The acquisition is primarily rooted in the Italian market, with both Zucchetti and Pienissimo being Italian entities, along with involvement from Italian legal advisors.
Industry
- Restaurant Marketing – The acquisition targets the specific sector of restaurant marketing, indicating Zucchetti's strategic move to tap into digital solutions for restaurateurs.
- Legal Services – DLA Piper played a pivotal role in facilitating the acquisition, highlighting the involvement of the legal services industry in M&A transactions.
- Software Solutions – The acquisition of Pienissimo Pro serves as an expansion of Zucchetti's software offerings, particularly in automating restaurant processes.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Zucchetti Group | Buyer | Company | Italian conglomerate known for software and IT services, expanding into restaurant marketing through this acquisition. |
| Pienissimo | Vendor | Company | Original owner of Pienissimo Pro who sold the majority stake to Zucchetti. |
| Pienissimo Pro | Target | Company | A digital tool offering solutions for restaurateurs, automating various marketing and operational tasks. |
| DLA Piper | Legal Advisor | Company | International law firm providing a range of legal counsel throughout the transaction. |
| Gatti di San Marino | Tax Advisor | Company | Accountancy firm advising on fiscal impacts of the transaction. |