Zoom Torino Acquires Parco Natura Viva in Strategic Merger
Deal News | Feb 25, 2025 | Finance Community IT - 1 Corporate M&A

Immersive Parks, the owner of Zoom Torino, has acquired Parco Natura Viva from the Avesani family, marking a significant milestone in the zoological park industry. The acquisition includes the full share capital of Parco Natura Viva and its subsidiary Natura Service, with a subsequent merger into Immersive Parks to create a new entity named Openature. The transaction sees Openature becoming the leading group in Italy's immersive zoological sector, with over €30 million in revenue, one million visitors, and about 400 employees. This merger aims to enhance the conservation and biodiversity efforts within the zoological parks through future projects and substantial investment in infrastructure and specialized staff. Financial, corporate, legal, and tax advisors, including CFI Italy – Anteos, BonelliErede, and Pirola Pennuto Zei & Associati, supported the transaction, with financing from Intesa Sanpaolo and notarization by ZNR Notai.
Sectors
- Zoological Parks
- Corporate Finance
Geography
- Italy – Both Zoom Torino and Parco Natura Viva are located in Italy, making the geography specific to the Italian market.
Industry
- Zoological Parks – The article pertains to the merger of two zoological parks aimed at consolidating the market and enhancing conservation efforts.
- Corporate Finance – The article discusses the acquisition and merger, involving various financial and legal advisory firms.
Financials
- Over €30 million – Combined revenue of the new entity Openature post-merger.
Participants
Name | Role | Type | Description |
---|---|---|---|
Immersive Parks | Buyer | Company | Owner of Zoom Torino, acquired Parco Natura Viva. |
Parco Natura Viva | Target | Company | A zoological park acquired by Immersive Parks. |
Avesani family | Vendor | People | Founders and previous owners of Parco Natura Viva. |
CFI Italy – Anteos | Financial Advisor | Company | Assisted Zoom Torino with financial advisory. |
BonelliErede | Legal Advisor | Company | Provided corporate and financial legal support. |
LabJus | Legal Advisor | Company | Advised on employment law aspects. |
Pirola Pennuto Zei & Associati | Tax and Financial Due Diligence Advisor | Company | Handled tax and financial due diligence. |
Fratta Pasini & Associati, Studio Legale Dindo, Zorzi & Associati, Studio Legale DevotoCuriCorbioli, Paolo Mastropasqua, Marco Filippini | Advisors to Vendor | People/Company | Provided various advisory services to the sellers. |
Intesa Sanpaolo | Financier | Company | Provided financing for the transaction. |
ZNR Notai | Notary | Company | Handled the notarization of the transaction. |