Zoom Torino Acquires Parco Natura Viva: Creating Openature with 30 Million in Revenues
Deal News | Feb 25, 2025 | Legal Community Italy

Immersive Parks, the parent company of the biopark Zoom in Cumiana, Turin, has successfully acquired and integrated Parco Natura Viva of Bussolengo, Verona. The acquisition was completed by purchasing the entire share capital of both Parco Natura Viva Garda Zoological Park and its subsidiary Natura Service from the Avesani family, the park's original founders and owners. Following this purchase, Immersive Parks finalized a merger to incorporate these entities into its structure. The newly formed entity, Openature, emerges as Italy's leading immersive zoological group, boasting over €30 million in revenue, attracting nearly 1 million visitors annually, and employing approximately 400 staff members. The acquisition aims to enhance the conservation of biodiversity and endangered species through new conservation projects and investments. The process included extensive advisory services from various professional teams handling legal, financial, administrative, and labor law aspects of the transaction.
Sectors
- Zoological Parks and Gardens
- Mergers & Acquisitions
- Legal Advisory Services
- Finance
Geography
- Italy – The acquisition involves Italian companies, with the target company located in Verona and the acquiring company in Turin.
Industry
- Zoological Parks and Gardens – The acquisition involves zoological parks, focusing on the conservation of biodiversity and species protection.
- Mergers & Acquisitions – The article centers on the acquisition and subsequent merger transaction between Immersive Parks and Parco Natura Viva.
- Legal Advisory Services – Numerous law firms provided legal advisory services concerning the acquisition and merger process.
- Finance – The transaction involved significant financial advisory and banking services, highlighting its relevance to the finance industry.
Financials
- 30 million – The revenue generated by the newly formed entity, Openature, after the acquisition and merger.
Participants
Name | Role | Type | Description |
---|---|---|---|
Immersive Parks | Acquiring Company | Company | Owner of Zoom Torino, responsible for acquiring Parco Natura Viva. |
Parco Natura Viva | Target Company | Company | A zoological park in Bussolengo, Verona, acquired by Immersive Parks. |
Avesani Family | Selling Company | People | Founders and original owners of Parco Natura Viva. |
BonelliErede | Legal Advisor | Company | Provided legal advisory to Zoom Torino during the acquisition process. |
ZNR Notai | Notary Services | Company | Handled notarial aspects of the acquisition for Zoom Torino. |
Pirola Pennuto Zei & Associati | Financial Advisor | Company | Assisted in fiscal and financial due diligence for Zoom Torino. |
Intesa Sanpaolo | Bank | Company | Provided financing for the acquisition. |
Fratta Pasini & Associati | Legal Advisor to Sellers | Company | Advised the Avesani family during the sale process. |