Zillow Elevates Michael Sherman and Cynthia Taylor to SVP Roles
Portfolio - People | Feb 18, 2025 | Aim Group
Zillow, an online real estate marketplace, has elevated two of its long-standing product leaders, Michael Sherman and Cynthia Taylor, to Senior Vice President roles. Sherman, previously a Vice President, is now the SVP of Rentals and will lead Zillow's expansion into the multifamily market, which now counts 50,000 clients, by focusing on advertising revenue from large rental complexes. Recently, Zillow secured a $100 million exclusive agreement with Redfin to host multifamily listings. Cynthia Taylor, an internal leader since 2015, steps into the SVP position for Agent Software and Advertising, driving initiatives like product enhancements for real estate professionals and the successful introduction of Zillow Showcase. Both executives bring considerable experience from within Zillow and prior roles to strengthen the company's strategic growth in their respective areas.
Sectors
- Real Estate
- Technology
Geography
- United States – Zillow is based in Seattle, USA, and the activities, including the acquisition and services, are predominantly centered in the U.S. market.
Industry
- Real Estate – The article involves Zillow, a major player in the online real estate marketplace, and discusses its strategic moves in rental and agent software services.
- Technology – The focus on product leadership, online listings, and software enhancements for real estate professionals positions the article at the nexus of real estate technology.
Financials
- $100 million – The amount Zillow has agreed to pay to exclusively host Redfin's multifamily listings for five years.
- 20% – Proportion of Zillow's total revenue accounted for by its rental business.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Zillow | Company executing strategic promotions | Company | An online real estate marketplace known for its property listings and real estate analytics. |
| Michael Sherman | SVP of Rentals | Person | Recently promoted executive focusing on expanding Zillow's rental business. |
| Cynthia Taylor | SVP of Agent Software and Advertising | Person | Newly promoted executive overseeing software enhancements for real estate professionals. |
| Redfin | Partner in exclusive listings deal | Company | A real estate company that has entered into a $100 million deal with Zillow for multifamily listings. |