Zentiva Expands European Footprint with Aboca Brand Acquisition
Deal News | Jun 16, 2025 | PR Newswire Cision Zentiva
Zentiva, a European leader in the development and supply of affordable medicines, has announced the acquisition of five heritage brands from Aboca, an Italian herbal supplement company. This move aims to bolster Zentiva's presence in the Consumer Healthcare (CHC) market, particularly in the rapidly growing categories of respiratory, circulatory, and calm & sleep solutions. The acquisition, effective from June 30, 2025, includes brands such as Propol2 EMF, Ruscoven, and Serenil, integrating their natural-based solutions into Zentiva's portfolio. This strategic expansion targets key European markets including Italy, Spain, and France while extending to Portugal, Poland, Romania, and Greece. Zentiva has a robust strategy to leverage this acquisition to boost its leadership in natural self-care, aligning with the increasing consumer demand for sustainable products. The acquisition is part of Zentiva’s broader goal to provide high-quality medical solutions to over 100 million people across more than 30 countries, supporting its vision for sustainable growth and long-term market leadership.
Sectors
- Healthcare
- Pharmaceuticals
Geography
- Europe – Zentiva, a European company, is expanding its Consumer Healthcare operations across several European countries through the acquisition.
- Italy, Spain, France, Portugal, Poland, Romania, Greece – These specific European countries are targeted markets for the expansion of Zentiva's newly acquired brands from Aboca.
Industry
- Healthcare – The article revolves around the acquisition of healthcare brands, expanding Zentiva's presence in the natural-based Consumer Healthcare market.
- Pharmaceuticals – Zentiva is involved in the pharmaceutical industry, developing and distributing medicines, which is central to its acquisition of herbal-based brands.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Zentiva | Acquirer | Company | A European company focused on developing, producing, and delivering affordable medicines. |
Aboca | Seller | Company | An Italian company known for its herbal supplements and natural healthcare solutions. |