Zentiva Acquires Five Herbal Brands from Aboca to Expand Consumer Healthcare
Deal News | Jun 16, 2025 | PR Newswire Cision Zentiva
Zentiva, a prominent player in the European pharmaceutical industry, has announced the impending acquisition of five established brands from Aboca, an Italian company known for its plant-based healthcare products. The acquisition, which will be finalized on June 30, 2025, marks a strategic expansion of Zentiva’s Consumer Healthcare portfolio, enhancing its capabilities in offering natural remedies across Europe. The brands joining Zentiva’s lineup include Propol2 EMF, Ruscoven, Serenil, Fisiodepur, and Finocarbo, targeting key self-care categories such as respiratory, circulatory, and relaxation solutions. This move aligns with Zentiva’s ambition to capitalize on the growing consumer preference for natural and sustainable healthcare options. Zentiva’s CEO Steffen Saltofte emphasized the significance of integrating Aboca’s herbal expertise with Zentiva’s extensive healthcare network to strengthen its leadership in the Consumer Healthcare sector. By extending its reach into markets like Italy, Spain, and France, and planning for further geographical expansion, Zentiva looks to leverage these brands to solidify its position as a leading provider of accessible health and wellness solutions.
Sectors
- Pharmaceuticals
- Consumer Healthcare
- Healthcare Products
Geography
- Europe – The acquisition primarily impacts the European market, with Zentiva enhancing its presence in countries such as Italy, Spain, France, Portugal, Poland, Romania, and Greece.
- Italy – Aboca, the selling company, is based in Italy, and the acquired brands are well established in the Italian market.
Industry
- Pharmaceuticals – Zentiva and Aboca are involved in the pharmaceuticals industry, focusing on producing and selling healthcare products, including over-the-counter drugs and natural health supplements.
- Consumer Healthcare – The acquisition focuses on Consumer Healthcare, with Zentiva expanding its portfolio of natural and sustainable healthcare products to meet increasing consumer demand.
- Healthcare Products – The article discusses the acquisition of healthcare product brands, particularly those offering natural and plant-based solutions for common health concerns.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Zentiva | Acquirer | Company | Zentiva is a European pharmaceutical company specializing in affordable high-quality medicines and consumer healthcare products. |
Aboca | Vendor | Company | Aboca is an Italian company known for producing plant-based health products and remedies. |
Steffen Saltofte | CEO | Person | CEO of Zentiva, providing insights into the company's strategic direction in the Consumer Healthcare sector. |