Zelus Sport Secures Investment from Sullivan Street Partners
Deal News | Jan 31, 2025 | Addleshaw Goddard
International law firm Addleshaw Goddard has provided legal advice to Zelus Sport on securing an investment from the private equity firm Sullivan Street Partners. Zelus Sport is a leading sports apparel and accessories company operating primarily in the UK and the Netherlands. It is the exclusive authorised Global Licensee for Nike Inc.'s Team Sports line, focusing on the design, development, manufacturing, and e-commerce fulfillment of customized sports apparel and equipment for both professional and grassroots teams worldwide. The advisory team at Addleshaw Goddard was led by Roger Hart, supported by colleagues Ben Davies, Dan Rathbone, Lucy Harnett, Rose McEwan, and George Danczak.
Sectors
- Sports Apparel
- Private Equity
- Legal Advisory
Geography
- United Kingdom – Zelus Sport has key operations in the UK.
- Netherlands – Zelus Sport has key operations in the Netherlands.
Industry
- Sports Apparel – Zelus Sport is involved in the design, development, and manufacturing of customized sports apparel and accessories.
- Private Equity – Sullivan Street Partners is a private equity firm investing in Zelus Sport.
- Legal Advisory – Addleshaw Goddard is an international law firm providing advisory services for the investment.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Zelus Sport | Target | Company | A leading sports apparel and accessories company, authorised Global Licensee for Nike Inc.'s Team Sports. |
| Sullivan Street Partners | Bidding Company | Company | A private equity firm investing in Zelus Sport. |
| Addleshaw Goddard | Legal Advisor | Company | International law firm advising Zelus Sport on the investment. |
| Roger Hart | Advisor | Person | Led the Addleshaw Goddard team advising Zelus Sport. |