Zelus Sport Secures Investment from Sullivan Street Partners
Deal News | Feb 07, 2025 | Rickitt Mitchell
Zelus Sport, a Wilmslow-based company and Nike Inc.'s exclusive global licensee for team sports merchandise, has secured an investment from Sullivan Street Partners. Zelus Sport is renowned for its design, development, manufacturing, and e-commerce fulfillment of customized sports apparel and equipment, catering to both professional and grassroots teams globally. The company operates strategically in the UK and the Netherlands, delivering on Nike’s global strategy by providing world-leading products and services across multiple sports. The acquisition by Sullivan Street Partners aims to accelerate Zelus Sport's growth plans and strengthen its foothold in the global sports apparel market.
Sectors
- Sports Apparel Manufacturing
- Investment and Advisory
- Private Equity
- E-commerce
Geography
- United Kingdom – Zelus Sport is based in Wilmslow, UK, and conducts key operations there.
- Netherlands – Zelus Sport also has significant operations in the Netherlands.
Industry
- Sports Apparel Manufacturing – Zelus Sport is involved in the design, development, and manufacturing of customized sports apparel, aligning with Nike’s global strategy.
- Investment and Advisory – Rickitt Mitchell provided advisory services for Zelus Sport in securing investment from Sullivan Street Partners.
- Private Equity – Sullivan Street Partners is a private equity firm investing in Zelus Sport to support its growth.
- E-commerce – Zelus Sport fulfills e-commerce operations for customized sports apparel and equipment.
Financials
- Not Disclosed – The investment amount from Sullivan Street Partners into Zelus Sport has not been disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Zelus Sport | Target Company | Company | Nike Inc.'s exclusive global licensee for team sports, specializing in customized sports apparel and equipment. |
| Sullivan Street Partners | Investor | Company | Private equity firm providing investment to Zelus Sport to support its growth. |
| Rickitt Mitchell | Advisor | Company | Provided advisory services to Zelus Sport for securing investment from Sullivan Street Partners. |