Zalando Acquires DeepAR to Boost Ecosystem Strategy
Deal News | Apr 08, 2025 | Home of Direct Commerce
Zalando, a leading online retailer, has announced its acquisition of DeepAR, a London-based startup, as part of its strategy to enhance its ecosystem by offering 3D content and experiences. DeepAR, known for its ShopAR platform, will utilize Zalando's expertise in fashion, technology, and operations to expand its capabilities and accelerate its strategic roadmap. This acquisition aims to merge physical and digital shopping experiences, providing Zalando customers with innovative 3D and AR try-on technologies. The integration will focus on establishing Europe's largest 3D Digital Twin catalog, and both parties are enthusiastic about the collaborative potential.
Sectors
- Retail
- Technology
- E-commerce
Geography
- Germany – Zalando is headquartered in Germany.
- United Kingdom – DeepAR is a London-based startup.
- Europe – The acquisition aims to build Europe's largest 3D Digital Twin catalog.
Industry
- Retail – The primary industry of the article as Zalando is an online retailer.
- Technology – DeepAR is a technology company specializing in 3D and AR platforms which is relevant to the acquisition.
- E-commerce – Zalando's core business is conducted through online retail channels, integrating digital shopping experiences.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Zalando | Acquirer | Company | Zalando is a leading online fashion retailer based in Germany, focusing on e-commerce. |
| DeepAR | Target Company | Company | DeepAR is a London-based technology startup specializing in augmented reality and 3D technology. |
| Matthias Haase | VP Content Solutions at Zalando | People | Executive at Zalando commenting on the acquisition. |
| George Berkowski | Co-Founder and CEO of DeepAR | People | Executive at DeepAR expressing strategic alignment with Zalando. |