Yumpingo Acquired by Black Box Intelligence in Latest Branded Hospitality Exit
Deal News | Jun 05, 2025 | EIN
Branded Hospitality Ventures, a major player in the hospitality and foodservice investment landscape, has marked its seventh exit since 2018 with the sale of UK-based Yumpingo to Black Box Intelligence. Yumpingo is renowned in the ResTech sector for its advanced guest experience and feedback platform, providing real-time insights that enhance restaurant operations. This acquisition enhances Black Box Intelligence's capability to offer extensive restaurant performance data and guest intelligence. The deal underscores Branded Hospitality Ventures' strategic approach, as recognized by PitchBook, being the third most active global investor in restaurant technology since 2020. Branded has played a pivotal role in growing Yumpingo from a nascent startup to an attractive acquisition target. This transaction signifies the resilience and evolution of the restaurant tech industry amidst market volatility, highlighting innovation and strategic growth. Branded continues to focus on empowering technologies that enable restaurants to meet evolving consumer expectations and operational challenges.
Sectors
- Hospitality and Foodservice Investment
- Restaurant Technology (ResTech)
Geography
- United States – Branded Hospitality Ventures is based in the United States, highlighting the geographical relevance of the investment and acquisition activities.
- United Kingdom – Yumpingo is a UK-based company, indicating the international scope of Branded Hospitality Ventures' investment strategy.
Industry
- Hospitality and Foodservice Investment – The article centers on Branded Hospitality Ventures' involvement in investing in the hospitality sector, showcasing its exit with the acquisition of Yumpingo.
- Restaurant Technology (ResTech) – Yumpingo's role and its acquisition highlight the innovative developments in restaurant technology, a key focus area of Branded Hospitality Ventures.
Financials
- Not disclosed – The financial terms of Yumpingo's acquisition by Black Box Intelligence were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Branded Hospitality Ventures | Investor/Seller | Company | An investment and solutions platform specializing in the hospitality and foodservice industry, responsible for Yumpingo's exit. |
| Yumpingo | Target Company | Company | A UK-based guest experience and feedback platform acquired by Black Box Intelligence. |
| Black Box Intelligence | Acquirer/Buyer | Company | The company that acquired Yumpingo, enhancing its restaurant performance data capabilities. |
| Jimmy Frischling | Co-Founder and Managing Partner | Person | A representative from Branded Hospitality Ventures, offering insights on the transaction and its impact. |