YOOBIC Acquires SimpliField to Enhance Global Retail Operations
Deal News | Apr 15, 2025 | Highland Europe (UK) LLP
YOOBIC, a leader in store operations for retail, has acquired SimpliField, a French mobile platform for retail performance, to enhance its global market leadership. This strategic move brings together two innovators focused on retail transformation, combining YOOBIC's mobile-first platform with SimpliField’s renowned client list, which includes luxury goods and quick-service restaurant brands. The integration aims to provide frontline retail workers with advanced tools and technology to boost productivity and engagement, crucial as 69% of retail CIOs plan to invest in such technology by 2025. Both companies share a commitment to equipping store associates with tools for improved performance, facilitating a seamless connection between headquarters and field operations.
Sectors
- Retail Technology
- Luxury Goods and Services
- Investment and Private Equity
Geography
- United Kingdom – YOOBIC is associated with Highland Europe, a UK-based private equity firm.
- France – SimpliField is a French company being acquired by YOOBIC.
Industry
- Retail Technology – The article discusses the acquisition of a mobile platform for retail performance by a store operations platform, both focusing on improving retail frontline operations and technologies.
- Luxury Goods and Services – The article mentions SimpliField's association with luxury brands, adding to YOOBIC's portfolio in the luxury retail segment.
- Investment and Private Equity – Highland Europe, a private equity firm, is invested in YOOBIC, which is expanding its operations through acquisitions, reflecting activities in the PE industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| YOOBIC | Acquiring Company | Company | A leading store operations platform for frontline retail teams, aiming to enhance productivity and engagement. |
| SimpliField | Target Company | Company | A French mobile platform for retail performance and operations, known for its prestigious brand partnerships. |
| Highland Europe | Investor | PE Firm | A private equity firm based in the UK, investing in YOOBIC. |
| Fabrice Haiat | CEO | Person | CEO of YOOBIC, providing insights on the strategic acquisition. |
| Georgeta Dumont | General Manager | Person | General Manager of SimpliField, commenting on the benefits of joining YOOBIC. |
| Insight Partners | Investor | Company | An investor in YOOBIC. |
| Felix Capital | Investor | Company | Another investor in YOOBIC. |