Yield Lift's Strategic Boost: Investment from Strategic Edge Ventures
Deal News | Dec 17, 2024 | EIN
Yield Lift, a prominent provider of revenue optimization solutions for digital publishers, has secured a strategic investment from Strategic Edge Ventures (SEV), an operational accelerator based in Philadelphia. This investment is intended to advance the development of Yield Lift's Publisher Exchange SaaS product, enhancing its platform with advanced AI features. Yield Lift's platform enables publishers to maximize revenue through intelligent ad optimization and inventory sharing. The strategic partnership with SEV marks a milestone for both companies, promising innovation in the ad tech space. Strategic Edge Ventures, founded in 2023, focuses on providing financial support and operational expertise to early-stage companies.
Sectors
- AdTech
- Artificial Intelligence
- Venture Capital
Geography
- United States – Both Yield Lift and Strategic Edge Ventures have operations within the United States, and the investment is relevant to the US market.
- Philadelphia, PA – Strategic Edge Ventures is based in Philadelphia, which is pertinent to the article.
- Palm Beach, FL – Yield Lift is mentioned in the context of Palm Beach, FL.
Industry
- AdTech – The article discusses Yield Lift's role in providing revenue optimization solutions in the digital advertising technology sector.
- Artificial Intelligence – The investment in Yield Lift focuses on enhancing its platform with advanced AI features.
- Venture Capital – Strategic Edge Ventures' investment in Yield Lift highlights the venture capital involvement.
Financials
- – The article does not specify the exact amount of the investment from Strategic Edge Ventures.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Yield Lift | Target Company | Company | A provider of revenue optimization solutions for digital publishers, leveraging AI and machine learning. |
| Strategic Edge Ventures | Investor | Company | An operational accelerator that provides financial investments and operational support to early-stage companies. |
| Victor Tabaac | CRO | Person | Chief Revenue Officer at Yield Lift, commented on the investment partnership. |
| Peter Mastrogiacomo | Contact | Person | Involved in the communication or PR aspect of the announcement. |
| Grayson Sky | Contact | Person | Involved in the communication or PR aspect of the announcement. |