YETI Board Welcomes Two New Directors After Engaged Capital Agreement
Deal News | Mar 17, 2025 | Olshan Frome Wolosky LLP

Engaged Capital, a client of Olshan Frome Wolosky LLP, has reached an agreement with YETI Holdings to appoint two new independent directors, J. Magnus Welander and Arne Arens, to the company's board. This strategic move is a result of Engaged Capital's active investment in YETI Holdings, aiming to influence the company’s direction. The agreement highlights Engaged Capital's effective use of shareholder activism to gain representation at the board level, which is expected to steer YETI in a direction aligned with Engaged Capital's interests. Olshan Frome Wolosky LLP represented Engaged Capital in the negotiations, specifically with Ryan Nebel, Ian Engoron, and Joseph Ferrone from the Shareholder Activism Practice Group taking lead roles.
Sectors
- Financial Services
- Consumer Goods
- Legal Services
Geography
- United States – Engaged Capital and YETI Holdings are both U.S.-based entities, and the legal representation is also U.S.-based.
Industry
- Financial Services – The article focuses on Engaged Capital, an investment firm involved in shareholder activism, negotiating changes in a company's board composition.
- Consumer Goods – YETI Holdings, the target company in this article, operates in the consumer goods sector, specifically known for its outdoor products.
- Legal Services – Olshan Frome Wolosky LLP, a law firm, played a significant role in the negotiation process, representing Engaged Capital.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Engaged Capital | Bidding Company | Company | An investment firm actively involved in shareholder activism and making strategic investments to influence company direction. |
YETI Holdings | Target Company | Company | A consumer goods company known for its high-quality outdoor products. |
Olshan Frome Wolosky LLP | Legal Advisor | Company | A law firm representing Engaged Capital in its investment strategy and negotiation with YETI Holdings. |
J. Magnus Welander | Independent Director | Person | One of the two new independent directors appointed to YETI Holdings' board. |
Arne Arens | Independent Director | Person | One of the two new independent directors appointed to YETI Holdings' board. |
Ryan Nebel | Legal Advisor | Person | Vice Chair of Olshan's Shareholder Activism Practice Group, representing Engaged Capital. |
Ian Engoron | Legal Advisor | Person | A representative from Olshan's Shareholder Activism Practice Group involved in the transaction. |
Joseph Ferrone | Legal Advisor | Person | A representative from Olshan's Shareholder Activism Practice Group involved in the transaction. |