Yes& Acquires Beacon Digital Marketing to Expand B2B Reach
Deal News | Feb 10, 2025 | Globenewswire
Yes&, a prominent marketing and advertising agency headquartered in Washington, DC, has announced the acquisition of Beacon Digital Marketing, a New York-based agency known for its expertise in industries such as fintech, cybersecurity, professional services, and B2B SaaS. With this acquisition, Yes& is strategically enhancing its capabilities in delivering advanced digital strategy services which include performance marketing, creative branding, marketing automation, website design, and PR. Founded by Robert W. Sprague, Yes& is recognized for its innovative approaches and has expanded its reach nationally. This purchase reflects a broader strategy to strengthen service offerings, following other acquisitions like Lipman Hearne and CommCore Consulting in previous years. Lighthouse, established by Whitney Parker Mitchell, will leverage Yes&'s creative and industry strengths to offer more robust marketing solutions to high-growth B2B brands.
Sectors
- Marketing and Advertising
- Financial Technology (Fintech)
- Cybersecurity
- SaaS - Software as a Service
Geography
- United States – Both Yes& and Beacon Digital Marketing operate within the U.S., with Yes& based in Washington, DC, and Beacon in New York.
Industry
- Marketing and Advertising – The primary focus of Yes& and Beacon Digital Marketing is on providing extensive marketing services, including digital strategy, branding, and PR.
- Financial Technology (Fintech) – Beacon Digital Marketing's strong track record in fintech makes it a relevant sector, enhancing Yes&'s service capabilities in this area.
- Cybersecurity – The expertise of Beacon Digital in cybersecurity marketing aligns with the broader critical market demand Yes& seeks to fulfill.
- SaaS - Software as a Service – A key focus for Beacon Digital Marketing, SaaS solutions require specialized marketing strategies, a significant capability now strengthened at Yes&.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Yes& | Acquirer | Company | A full-service marketing and advertising agency based in Washington, DC, with hubs in Philadelphia and Chicago. |
| Beacon Digital Marketing | Target | Company | A digital marketing agency based in New York, focusing on B2B marketing in fintech, cybersecurity, professional services, and SaaS sectors. |
| Robert W. Sprague | CEO | Person | Founder and CEO of Yes&. |
| Whitney Parker Mitchell | Founder | Person | Founder of Beacon Digital Marketing. |