YB Marketing Acquires Encite Branding to Boost Digital Presence
Deal News | Jan 09, 2025 | EIN
YB Marketing, a San Jose-based digital marketing agency, has announced its strategic acquisition of encite branding + marketing + creative, a full-service marketing and advertising firm with offices in Denver and Chicago. This agreement is part of YB Marketing's strategy to expand its service offerings and solidify its reputation as a leader in the digital marketing industry. Encite's expertise in branding and video production, along with its diverse client portfolio that includes sectors such as corporate events, education, and insurance, will bolster YB Marketing's existing capabilities and client base. Kevin Dean, Owner & President of YB Marketing, emphasizes that this acquisition will foster growth by building new capabilities and achieving synergies that enhance value for clients.
Sectors
- Digital Marketing
- Advertising
Geography
- United States – Both YB Marketing and encite branding + marketing + creative operate in the United States, with San Jose, Denver, and Chicago being key locations involved in the transaction.
Industry
- Digital Marketing – The main industry of YB Marketing which specializes in providing innovative marketing strategies, including digital services, to attract and retain customers.
- Advertising – The industry that encite branding + marketing + creative operates in, focusing on building and implementing strategic marketing plans and brand development services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| YB Marketing | Bidding Company | Company | A leading digital marketing agency based in San Jose, focused on attracting and retaining customers through innovative strategies. |
| Encite Branding + Marketing + Creative | Target Company | Company | A full-service marketing and advertising agency with offices in Denver and Chicago, specializing in building brands and strategic marketing plans. |
| Kevin Dean | President | Person | Owner & President of YB Marketing, involved in the announcement of the acquisition. |