Yard Sale Boosted by Piper's Investment to Fuel Expansion
Deal News | Apr 08, 2025 | Piper Private Equity
Yard Sale Pizza, known for its high-quality 18-inch pizzas and innovative collaborations, has secured investment from Piper Private Equity. Founded in 2013 by Johnnie Tate and Nick Buckland in Clapton, the brand has expanded to 14 store locations in different parts of London, reporting a turnover of £13 million. Yard Sale is committed to its local-first approach, utilizing an in-house team of e-bike delivery drivers and maintaining partnerships with over 160 bars and pubs. Their menu includes items like the cult-favorite Holy Pepperoni and collaborations with cultural icons. Piper Private Equity's investment will facilitate further expansion both within London and into new UK cities. Additionally, technology enhancements will be pursued to enrich their customer experience. As part of this investment shake-up, Yasha Estraikh from Piper will join as a Non-Executive Director, while Johnnie Tate and Nick Buckland continue to lead the brand alongside Chair Paul Campbell.
Sectors
- Food and Beverage
- Private Equity
Geography
- United Kingdom – Yard Sale Pizza is expanding within London and aims to grow into new UK cities, making the United Kingdom the relevant geography.
- London – The primary operations of Yard Sale Pizza are in London, where they already have 14 locations.
Industry
- Food and Beverage – Yard Sale Pizza operates within the Food and Beverage sector, providing pizza products and catering services.
- Private Equity – Piper Private Equity, which invested in Yard Sale Pizza, operates within the Private Equity industry, backing growth-oriented companies.
Financials
- £13 million – Current turnover of Yard Sale Pizza.
- £90,000 – Amount raised by Yard Sale Pizza for charities.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Yard Sale Pizza | Target Company | Company | A London-based pizza brand known for its 18-inch pizzas and local-first delivery approach. |
| Piper Private Equity | Investor | Company | A private equity firm investing in Yard Sale Pizza to support its expansion and technological growth. |
| Johnnie Tate | CEO | Person | Co-founder and CEO of Yard Sale Pizza, leading the company's growth. |
| Nick Buckland | Co-founder | Person | Co-founder of Yard Sale Pizza, actively involved in the growth and operations of the company. |
| Yasha Estraikh | Non-Executive Director | Person | Associate Partner at Piper Private Equity who led the deal with Yard Sale Pizza. |
| Paul Campbell | Chair | Person | Chair of Yard Sale Pizza, working closely with the business over recent years. |