Yahoo Appoints Josh Line as Chief Marketing Officer
Investor - People | Mar 31, 2025 | Yahoo Inc/US
Yahoo announced the appointment of Josh Line as its new Chief Marketing Officer, responsible for spearheading the company's marketing strategies and brand positioning. Previously Paramount Global's Chief Brand Officer, Line played a crucial role in launching Paramount+ and worked on the company's marketing transformation. At Yahoo, he will report directly to CEO Jim Lanzone. Yahoo aims to leverage Line's vast experience in scaling brands and fostering collaboration to enhance its brand value and customer engagement.
Sectors
- Technology and Media
- Advertising and Marketing
Geography
- United States – Both Yahoo and Josh Line, with his previous experience at Paramount Global, are based in the United States, making it relevant for this article.
Industry
- Technology and Media – Yahoo operates in the technology and media sector, providing digital content and services, while Josh Line's experience relates to media branding and marketing.
- Advertising and Marketing – The appointment of a Chief Marketing Officer falls under advertising and marketing, as it involves strategies for user acquisition and brand positioning.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Yahoo Inc. | Company | Target Company | A global internet services company offering products such as search, content, and more. |
| Josh Line | Person | New CMO | Appointed Chief Marketing Officer of Yahoo, previously Chief Brand Officer at Paramount Global. |
| Jim Lanzone | Person | CEO of Yahoo | Chief Executive Officer of Yahoo, overseeing company operations and leadership. |
| Paramount Global | Company | Former Employer | Media and entertainment company where Josh Line previously worked as Chief Brand Officer. |