Yad2 Appoints Ido Milstein as Chief Product Officer
Company - People | Jun 11, 2025 | Aim Group
Yad2, a leading multi-category platform based in Israel, has appointed Ido Milstein as its Chief Product Officer (CPO). This announcement comes a month after the company relaunched its secondhand goods vertical. Milstein brings a wealth of experience to the role, as highlighted in his LinkedIn post. With over 100 of the 300-strong workforce being technologists, there is a sense of optimism. Until recently, Milstein worked with Navina, focusing on product strategy and key performance indicators as the VP of product management. Prior to that, he specialized in AI-driven cardiac healthcare at Hello Heart, serving as the SVP product. Educated with an M.Sc in Computer Science and AI from Stanford and an MBA from Tel Aviv University, Milstein has over 30 years of experience as a tech specialist. Yad2 is managed by Aviv Group, which is set to become a separate joint venture following an $11 billion deal involving Axel Springer and KKR.
Sectors
- Technology
- E-commerce
- Private Equity
Geography
- Israel – Yad2 is based in Israel, highlighting its geographic relevance.
- Germany – Aviv Group, the operator of Yad2, is a Germany-based company.
Industry
- Technology – The appointment of a new Chief Product Officer with a strong background in technology and AI at a multicategory tech-driven platform.
- E-commerce – Yad2's focus on relaunching its secondhand goods vertical highlights its role in the e-commerce sector.
- Private Equity – The involvement of Aviv Group, Yad2's operator, in a significant $11 billion deal with KKR and Axel Springer indicates activity in the private equity sphere.
Financials
- $11 billion – The deal between Axel Springer and KKR involving Aviv Group.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Yad2 | Target | Company | A leading Israel-based multicategory site undergoing leadership and strategic changes. |
| Ido Milstein | Chief Product Officer | Person | Newly appointed Chief Product Officer at Yad2, with extensive background in technology and AI. |
| Aviv Group | Operator | Company | Operates Yad2 and is a Germany-based company part of a joint venture deal involving Axel Springer and KKR. |
| Axel Springer | Parent Company | Company | One of the parent companies involved in the $11 billion deal. |
| KKR | Private Equity Firm | Company | Private equity firm involved in the $11 billion transaction with Axel Springer. |
| Navina | Former Employer | Company | Milstein's previous employer, where he was VP of product management. |
| Hello Heart | Former Employer | Company | Formerly employed Milstein as SVP product in a cardiac healthcare provider. |