WPFactory Acquires WooBeWoo: A Strategic Expansion in WordPress Plugins
Deal News | Jun 24, 2025 | EIN
WPFactory, an eminent name in the WooCommerce and WordPress plugin industry, has officially announced the acquisition of WooBeWoo, a prominent player in the WordPress plugin ecosystem recognized for its reliable solutions in product display and filtering for WooCommerce. This acquisition marks WPFactory's commitment to providing a comprehensive suite of tools for WooCommerce store owners, illustrating their long-term vision to integrate plugin offerings into a unified ecosystem. WPFactory's strategic acquisition, valued at a six-figure sum, secures 6 key plugins from WBW, which has a user base spanning more than 70,000 WordPress websites globally. With backing from Jordanian, Lithuanian, and Brazilian capital, WPFactory aims to streamline eCommerce operations, enhancing store functionality and empowering users. Post-acquisition plans include maintaining the WBW website independently, ensuring stability while expanding capabilities, and continuing efforts to provide top-notch solutions that foster flexibility and scalability in the competitive digital landscape.
Sectors
- Software and IT Services
- E-commerce
Geography
- United States – WPFactory is based in the United States, which is the central geographic focus of the article as the location where the acquisitional announcement was made.
Industry
- Software and IT Services – This industry is relevant as the article deals with companies that create plugins for WordPress and WooCommerce, products that are part of software development and IT services.
- E-commerce – The acquisition focuses on enhancing tools for WooCommerce, a prominent platform in the e-commerce sector, helping store owners optimize their digital storefronts.
Financials
- Six-figure sum – The acquisition deal's financial valuation for securing six key plugins from WooBeWoo.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| WPFactory | Bidding Company | Company | A leading company specializing in WooCommerce and WordPress plugins, focused on creating an integrated and unified ecosystem for eCommerce solutions. |
| WooBeWoo (WBW) | Target Company | Company | Known for its reliable WordPress plugins, focusing on product display, pricing tables, and advanced filtering tools, enhancing WordPress site performance for users globally. |
| Omar Dabbas | CEO of WPFactory | Person | CEO responsible for leading WPFactory, overseeing operations, and strategic acquisition initiatives in the plugin market. |
| EIN Presswire | News Source | Company | Provides the news content regarding the acquisition announcement. |