WorkBuzz Secures Additional £4M Investment from YFM to Fuel Expansion

Deal News | Apr 28, 2025 | Business Cloud

WorkBuzz Secures Additional £4M Investment from YFM to Fuel Expansion

YFM Equity Partners has injected an additional £4 million into WorkBuzz, an employee engagement and insights platform based in Milton Keynes, to support its next phase of growth and invest in its leadership team. With this follow-on investment through the BSC VCTs Funds and YFM Growth Funds, YFM’s total investment in WorkBuzz reaches £8.8 million. Since the initial funding, WorkBuzz has nearly doubled its annual recurring revenue from £2.8 million in June 2023 to over £5 million expected by March 2025. The company is leveraging AI to enhance its platform, thus helping businesses better interpret employee insights and take actionable steps for improved workforce engagement. The appointment of Alex Merrifield as Chief Product Officer and the upcoming hiring of a partnerships director are expected to further boost the company’s product development and strategic partnerships. According to Steven Frost, CEO of WorkBuzz, this investment will allow for platform expansion and market entry, paving the way for the future of employee listening. YFM’s team members, including Sophie Tainton, play a crucial role in supporting WorkBuzz’s ambitious growth plans.

Sectors

  • Human Resources Technology
  • Venture Capital
  • Artificial Intelligence

Geography

  • United Kingdom – WorkBuzz is based in Milton Keynes, UK, and the investment took place between UK entities.

Industry

  • Human Resources Technology – WorkBuzz operates in the HR tech space, focusing on employee engagement and insights through its platform.
  • Venture Capital – YFM's involvement as a private equity firm investing in WorkBuzz makes Venture Capital relevant here.
  • Artificial Intelligence – WorkBuzz uses AI to deliver platform innovations to enhance employee insight analysis.

Financials

  • £4 million – Additional investment provided by YFM Equity Partners to WorkBuzz.
  • £8.8 million – Total investment in WorkBuzz by YFM.
  • From £2.8 million to over £5 million – Increase in WorkBuzz's annual recurring revenue from June 2023 to March 2025.

Participants

NameRoleTypeDescription
WorkBuzzTarget CompanyCompanyAn employee engagement and insights platform based in Milton Keynes.
YFM Equity PartnersInvestorCompanyA private equity firm that invested additional funding into WorkBuzz.
Steven FrostCEOPersonFounder & CEO of WorkBuzz.
Sophie TaintonPortfolio DirectorPersonPortfolio Director at YFM overseeing the investment in WorkBuzz.
Alex MerrifieldChief Product OfficerPersonRecently appointed CPO at WorkBuzz to drive product innovation.