Wonderbly's Strategic Acquisition by Penguin Random House
Deal News | Jun 04, 2025 | Graphite Capital Management

Graphite Capital Management has successfully completed the sale of Wonderbly, a leading digital publisher of premium personalized books, to Penguin Random House. Wonderbly was established in 2013 and has been recognized as a pioneer in the direct-to-consumer publishing model. This model effectively integrates proprietary technology with creative print-on-demand production capabilities, setting Wonderbly apart in the publishing industry. It boasts a catalogue of over 150 personalized titles and has achieved remarkable global sales, distributing over 11 million books across 140 countries. Despite the ownership change, Wonderbly's existing management team will remain in place to steer the company forward and maintain its innovative edge. This transaction represents a strategic acquisition by Penguin Random House, enhancing its portfolio with a unique personalized publishing capability.
Sectors
- Publishing
- Private Equity
Geography
- United Kingdom – Wonderbly, the target company, is based in the UK.
- Global – Wonderbly has a global distribution network, having sold books in over 140 countries.
Industry
- Publishing – The article discusses the acquisition of a publishing company, Wonderbly, which specializes in personalized books.
- Private Equity – The article involves Graphite Capital Management, a private equity firm, which divested its stake in Wonderbly.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Wonderbly | Target company | Company | A digital publisher of premium personalised books. |
Penguin Random House | Bidding company | Company | The acquiring entity in the transaction, a major global publishing house. |
Graphite Capital Management | Selling company | Company | A private equity firm that sold its stake in Wonderbly. |