WLAM Expands Portfolio with Acquisitions of Madicos and We Make-Up
Deal News | Apr 07, 2025 | Finance Community IT - 1 Corporate M&A
The Gruppo WLAM has made significant strides in expanding its footprint within the global cosmetics sector. By acquiring the entirety of Madicos and a majority stake in We Make-Up, WLAM aims to enhance its production and distribution capabilities specifically geared towards high-quality, Italian-made cosmetics. To facilitate this transaction, WLAM received advisory support from Grant Thornton's Financial Advisory team, led by Giovanni Marino, alongside legal guidance from Leading Law. Additionally, fiscal aspects were managed by Commercialisti e Professionisti Associati, spearheaded by partner Christian DAuria. Madicos, known for producing high-end, private-label lipsticks for top global companies, and We Make-Up, a digital platform for branded cosmetics, are set to augment WLAM’s strategic growth objectives. Both acquisitions are designed to foster synergistic production and distribution opportunities, all while preserving the unique identities of these prestigious Italian brands. The integration into WLAM promises to accelerate growth and operational continuity, leveraging the leadership of Alessandro Vailati Canta and Roberta Zucchetti in Madicos, and Luca Rossetti in We Make-Up, bolstered by WLAM's executive expertise, including Alessio Badia and Claudio DAlpaos.
Sectors
- Cosmetics
- Mergers and Acquisitions
Geography
- Italy – The transactions involve Italian companies Madicos and We Make-Up, underscoring Italy's role in high-quality cosmetics production.
- International – We Make-Up operates on a global scale, highlighting the international reach of the transaction and Gruppo WLAM's ambitions.
Industry
- Cosmetics – The primary focus of the acquisitions is within the cosmetics industry, where both Madicos and We Make-Up operate. The sector involves the manufacturing and distribution of cosmetic products.
- Mergers and Acquisitions – The article details M&A activity by Gruppo WLAM, involving strategic acquisitions to bolster their presence in the cosmetics industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Gruppo WLAM | Buyer | Company | An Italian group focused on building an international platform for high-quality, made-in-Italy cosmetics. |
| Madicos | Target Company | Company | An Italian company known for producing high-end, private-label lipsticks for major global players. |
| We Make-Up | Target Company | Company | A digital platform selling branded cosmetics internationally. |
| Grant Thornton | Financial Advisor | Company | Provided financial advisory services to Gruppo WLAM for the acquisitions. |
| Leading Law | Legal Advisor | Company | Provided legal advisory services related to the acquisitions for Gruppo WLAM. |
| Commercialisti e Professionisti Associati | Fiscal Advisor | Company | Advised on fiscal aspects of the transaction, led by partner Christian DAuria. |
| Alessandro Vailati Canta | Continuity Leadership | Person | Responsible for ensuring operational continuity in Madicos. |
| Roberta Zucchetti | Continuity Leadership | Person | Responsible for ensuring operational continuity in Madicos. |
| Luca Rossetti | Re-investing Leader | Person | Re-invests in the We Make-Up venture. |
| Alessio Badia | Executive Leader | Person | Head of Gruppo WLAM, pivotal in strategic execution. |
| Claudio DAlpaos | Management Figure | Person | Brought into management to aid the strategic growth of the group. |