Wisetack Secures $25 Million Growth Capital from Trinity Capital
Deal News | Jan 30, 2025 | Trinity Capital
Trinity Capital Inc., a prominent alternative asset manager, has announced a $25 million growth capital commitment to Wisetack, a company specializing in providing pay-over-time financing solutions for home services such as HVAC, plumbing, and pest control. Wisetack's platform is integrated with the software tools used by home service businesses, enabling them to offer flexible financing options to their customers seamlessly. This capital infusion is expected to help Wisetack scale its operations and support growth initiatives, capitalizing on its existing market position. Ryan Thompson, Managing Director at Tech Lending of Trinity Capital, highlighted Wisetack's alignment with the firm's investment strategy, citing the company's growth trajectory and exemplary customer experience. Wisetack is aiming to leverage this funding to accelerate growth and innovation within the vast home services market. Founded in 2018 and based in San Francisco, Wisetack collaborates with software companies to embed consumer financing options. The company is supported by investors such as Insight Partners, Greylock, Quadrille Capital, and Bain Capital Ventures. Trinity Capital, headquartered in Phoenix, Arizona, is known for providing stable returns to investors through private credit markets.
Sectors
- Financial Services
- Technology
- Home Services
Geography
- United States – Both companies, Trinity Capital and Wisetack, are based in the United States, with Trinity Capital headquartered in Phoenix, Arizona, and Wisetack founded in San Francisco, California.
Industry
- Financial Services – The article is centered around the provision of growth capital and consumer financing, which falls under the financial services sector.
- Technology – Wisetack integrates financing options through software tools, making technology an integral part of its operations.
- Home Services – Wisetack targets the home services sector by providing pay-over-time options for services like HVAC, plumbing, and pest control.
Financials
- $25 Million – This amount represents the growth capital committed by Trinity Capital to Wisetack.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Wisetack | Target Company | Company | Wisetack is a platform providing pay-over-time financing options for home services, allowing businesses to offer flexible payment terms to their customers. |
| Trinity Capital Inc. | Private Equity Firm | Company | Trinity Capital Inc. is an alternative asset manager providing growth capital, focusing on private credit markets to deliver consistent returns to investors. |
| Ryan Thompson | Managing Director, Tech Lending | Person | Ryan Thompson is part of the leadership team at Trinity Capital, explaining the firm's strategic investment in Wisetack. |
| Bobby Tzekin | CEO of Wisetack | Person | Bobby Tzekin is the founder and CEO of Wisetack, guiding its growth and innovation in the financing sector for home services. |
| Insight Partners | Investor | Company | Insight Partners is one of the investors supporting Wisetack. |
| Greylock | Investor | Company | Greylock is a venture capital firm and a backer of Wisetack. |
| Quadrille Capital | Investor | Company | Quadrille Capital is another investor providing financial backing to Wisetack. |
| Bain Capital Ventures | Investor | Company | Bain Capital Ventures is involved as a financial supporter of Wisetack. |