WinCup Expands Eco-Footprint with ConverPack Acquisition
Deal News | Jul 08, 2025 | Globenewswire
WinCup, Inc., a prominent national manufacturer of disposable foodservice products, has announced the acquisition of ConverPack Inc., a global manufacturer of hot and cold paper cups. This strategic acquisition strengthens WinCup's position in the eco-friendly market and supports its expansion into the traditional paper cup sector, particularly leveraging the capability to develop its phade line of PHA-coated, biodegradable, and compostable paper cups. WinCup's CEO, Brad Laporte, highlighted that this move aligns with their long-standing commitment to environmental responsibility and innovation. The acquisition allows WinCup to broaden its product offerings and meet the growing consumer demand for sustainable foodservice solutions. The deal also reflects the backing of Atar Capital, a Los Angeles-based private investment firm focused on sustainability. Atar Capital’s founder, Cyrus Nikou, emphasizes this acquisition as a milestone in sustainable packaging leadership. Through this purchase, WinCup can now offer a more comprehensive range of traditional and eco-friendly products, strengthening its foothold in the $3 billion paper cup market.
Sectors
- Sustainable Packaging
- Foodservice Products
- Private Equity
Geography
- United States – WinCup is headquartered in Atlanta, Georgia, while Atar Capital is based in Los Angeles, emphasizing the U.S. focus of the companies involved.
Industry
- Sustainable Packaging – WinCup is expanding its range of biodegradable and compostable foodservice products, indicating a focus on sustainable packaging solutions.
- Foodservice Products – WinCup's acquisition targets a significant sector within the foodservice industry, focused on disposable products like cups.
- Private Equity – Atar Capital's involvement highlights the role of private equity in the strategic acquisition, demonstrating investment in sustainable companies.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| WinCup, Inc. | Acquirer | Company | A leading manufacturer of disposable foodservice products, expanding its eco-friendly offerings through the acquisition. |
| ConverPack Inc. | Target Company | Company | Global manufacturer of hot and cold paper cups, now acquired by WinCup. |
| Atar Capital | Private Equity Firm | Company | Private equity firm supporting WinCup's sustainable initiatives and strategic growth. |
| Brad Laporte | CEO of WinCup | Person | Chief Executive Officer leading WinCup's sustainable expansion. |
| Michael Winters | President & Chief Revenue Officer of WinCup | Person | Responsible for strategic diversification and growth of WinCup's product portfolio. |
| Cyrus Nikou | Founder and Managing Partner of Atar Capital | Person | Leads Atar Capital's investment strategy with a focus on sustainability. |