Wilsons Pet Food Gains £1 Million Investment From IFS Maven Equity Finance

Wilsons Pet Foods, a specialist in cold-pressed and raw dog food, has secured a £1 million investment from IFS Maven Equity Finance. The funding will accelerate growth, expand product categories, and enhance Wilsons' production capabilities to better serve its customer base. With a well-established manufacturing facility, Wilsons also supports own-label production for various brands. This investment follows Wilsons' impressive organic growth trajectory and positions it well to serve the evolving demands of the pet food market, particularly for premium and specialty dog food products. The UK pet food market, currently valued at £4.1 billion, is predicted to grow by over 14% in the coming years, with a 48% contribution from the dog food segment. Maven Capital Partners, through its Investment Fund for Scotland, has a strong track record of supporting high-potential businesses, and this latest investment in Wilsons underscores their commitment to fostering innovation and growth in Scotland. This deal also reflects the continuing trend of private equity and investment firms seeking dynamic companies within evolving sectors. Wilsons Pet Foods, led by Managing Director Craig Wallace, aims to leverage this investment to become the UK's favorite dog food brand.