Willow Acquires Elvie to Boost Maternal Health Innovation
Deal News | Mar 28, 2025 | PR Newswire Cision Willow Innovations, Inc.
Willow Innovations, Inc., a leader in FemTech known for its in-bra wearable breast pump, announced its acquisition of Elvie, a UK-based innovator in women's health. This strategic move aims to create a comprehensive maternal health platform combining Willow's technological leadership with Elvie's innovative products like breast pumps, smart pelvic tools, and sleep aids. The acquisition positions Willow at the forefront of the rapidly expanding Consumer Healthtech market, bringing together two iconic brands with a commitment to advancing women's and maternal health globally. Solomon Partners served as financial advisors for the transaction, while Orrick, Herrington & Sutcliffe, LLP provided legal counsel.
Sectors
- FemTech
- Consumer Healthtech
Geography
- United States – The headquarters of Willow Innovations and a significant market for their products.
- United Kingdom – Home to Elvie, the company being acquired, and known for its innovations in women's health technology.
Industry
- FemTech – The article focuses on companies within the FemTech sector, specifically those innovating in women's health and maternal products, like breast pumps and pelvic health tools.
- Consumer Healthtech – The acquisition fortifies Willow's position in the Consumer Healthtech market, which involves technology-driven health solutions directly for consumers, particularly mothers.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Willow Innovations, Inc. | Acquirer | Company | A leader in FemTech, known for its innovative breast pump technology. |
| Elvie | Target | Company | A UK-based innovator in women's health technology. |
| Solomon Partners | Financial Advisor | Company | Provided financial advisory services to Willow in the acquisition. |
| Orrick, Herrington & Sutcliffe, LLP | Legal Advisor | Company | Served as legal counsel for Willow during the transaction. |
| Sarah O'Leary | CEO, Willow Innovations, Inc. | Person | CEO of Willow Innovations, speaks on the strategic goal of the acquisition. |
| Karim Abdel-Ghaffar Plaza | Director, Elvie | Person | Director at Elvie, comments on the integration with Willow. |
| Eric Bormel | Director, Solomon Partners | Person | Speaks on the market implications of the acquisition for Willow. |