Williams Whittle Acquired by Yes& in Strategic Move
Deal News | Feb 21, 2025 | EIN
In a strategic maneuver to enhance its expertise in the nonprofit sector, Yes& announced its acquisition of Washington, D.C.-based agency Williams Whittle. Known for its comprehensive offerings in advertising and specialized services in nonprofit healthcare marketing, green marketing, and social impact, Williams Whittle brings over 55 years of industry experience. This move follows Yes&’s recent acquisition of Beacon Digital Marketing, marking its second acquisition in 2025. With this acquisition, Yes& aims to leverage Williams Whittle’s robust service suite and esteemed market position to further expand its capabilities. Robert Sprague, CEO of Yes&, believes that this acquisition not only bolsters their team but also offers greater possibilities for their clients. The integration also aligns well with Yes&’s acquisition strategy that has previously included Lipman Hearne and CommCore Consulting Group, underscoring Yes&’s stance as a rapidly growing independent agency.
Sectors
- Advertising and Marketing
- Nonprofit
Geography
- United States – Both Yes& and Williams Whittle are based in the U.S., and the acquisition impacts the market across the country, particularly in Washington, D.C.
Industry
- Advertising and Marketing – The acquisition involves advertising agencies known for providing marketing services, including nonprofit and social impact advertising.
- Nonprofit – Williams Whittle specializes in nonprofit marketing, and Yes& offers services to foundations and nonprofit organizations, making the nonprofit sector a significant focus of the acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Yes& | Bidding Company/Buyer | Company | Yes& is a rapidly growing independent agency that has been acquiring companies to expand its capabilities and market reach. |
| Williams Whittle | Target Company | Company | A full-service independent advertising agency with over 55 years of experience, specializing in nonprofit, healthcare, and social impact marketing. |
| Beacon Digital Marketing | Other Company | Company | Recently acquired by Yes&, Beacon Digital Marketing is focused on B2B, fintech, cyber security, and SaaS marketing. |
| Rob Whittle | CEO (of Williams Whittle) | Person | Chairman and CEO of Williams Whittle, involved in overseeing the company for 51 years. |
| Robert Sprague | CEO (of Yes&) | Person | Founder and CEO of Yes&, leading the company’s strategic acquisitions. |
| Zihla Salinas | COO (of Yes&) | Person | Chief Operating Officer of Yes&, involved in integration and expansion strategies. |