William Wildridge Joins Bellrock as Head of AI and Innovation
Deal News | Jun 23, 2025 | Business Cloud
Bellrock, a Leicester-based facilities management specialist, has announced the acquisition of WiggleDesk, a digital space booking and hybrid team schedule management solution founded by William Wildridge, a former Google figure. This acquisition is a part of Bellrock's 2025 M&A strategy. Wildridge will join Bellrock as the head of AI and innovation, leveraging his extensive experience from Google and HeritageXplore. WiggleDesk's AI-powered capabilities will be integrated into Bellrock's Concerto platform, enhancing its features for managing commercial real estate. The acquisition aims to enhance Bellrock's service offerings and support organizations in optimizing their space usage. K3 Advantage provided financial and tax due diligence support for the transaction. This acquisition reflects Bellrock's commitment to expanding its technological innovation in the facilities management space.
Sectors
- Facilities Management
- Technology
- Mergers and Acquisitions
Geography
- United Kingdom – Bellrock is based in Leicester, while WiggleDesk is headquartered in Oxford, indicating a UK-centric transaction.
Industry
- Facilities Management – The expertise of Bellrock in commercial real estate aligns with the acquisition for expanding their workplace management solutions.
- Technology – WiggleDesk provides digital space booking solutions, highlighting the Tech industry facet of the acquisition.
- Mergers and Acquisitions – The article discusses a strategic acquisition by Bellrock, which falls under M&A activities.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bellrock | Acquiring Company | Company | A facilities management specialist based in Leicester. |
| WiggleDesk | Target Company | Company | An Oxford-based digital space booking and hybrid team schedule management solution. |
| William Wildridge | New Head of AI and Innovation | Person | Former Google employee and founder of WiggleDesk. |
| K3 Advantage | Financial and Tax Due Diligence Support | Company | Supported the transaction with data-driven financial and tax due diligence. |