what3words Expands Its eCommerce Precision with Swiftcomplete Acquisition

The address technology company, what3words, has acquired Swiftcomplete, a software enterprise specializing in rapid address validation. This acquisition aims to enhance what3words' position within the eCommerce location services, fostering innovation and operational efficiency. Since collaborating in 2021, Swiftcomplete has been integral in simplifying delivery location specification for retailers, acting as a key partner to what3words. The integration of Swiftcomplete's advanced address validation into what3words' existing system is set to streamline address inputs, thus combating common delivery-related challenges such as inaccuracies and failed deliveries that plague online retailers. The acquisition signifies a strategic move by what3words to fortify its technical capabilities in the competitive eCommerce arena, creating a seamless customer experience and optimizing cost efficiency. The founder of Swiftcomplete, Chris Winfield, will join the what3words team as Chief Research Officer, underscoring a shared commitment to advancing technology solutions globally. Prominent logistics companies, including DPD, DHL, and Aramex, already utilize what3words for precise geolocation services, bolstering its robust network of users worldwide.