Wayfair Appoints Diana Frost to Board of Directors
Company - People | Feb 14, 2025 | Great Hill Partners
Wayfair Inc., a leading home goods online retailer, has announced the appointment of Diana Frost to its board of directors. Diana Frost brings substantial experience from her current role as Global Chief Growth Officer at Kraft Heinz, where she specializes in brand strategy and innovation. Niraj Shah, CEO of Wayfair, expressed his enthusiasm for Frost's appointment, emphasizing her expertise in consumer engagement and brand growth. Diana Frost is excited about the opportunity to contribute to Wayfair's vision of redefining home shopping experiences. Previously, Frost held leadership roles at Mars, Incorporated, and started her career at PepsiCo. Wayfair, headquartered in Boston, Massachusetts, generated $11.8 billion in revenue for the year ending September 2024. The company is a public entity under the ticker NYSE: W and offers a range of brands including AllModern, Birch Lane, and Joss & Main.
Sectors
- E-commerce
- Consumer Goods
- Retail
Geography
- United States – Wayfair is headquartered in Boston, Massachusetts, and operates primarily within the U.S. market.
- Global – Wayfair has global operations, and Diana Frost's experience at Kraft Heinz also brings an international perspective.
Industry
- E-commerce – Wayfair is primarily involved in e-commerce as a platform for household goods.
- Consumer Goods – Diana Frost's expertise and Wayfair's business align closely with consumer goods industries.
- Retail – Wayfair operates within the retail industry, providing a vast array of home products.
Financials
- $11.8 billion – Wayfair's net revenue for the twelve months ended September 30, 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Diana Frost | New Board Member | Person | Global Chief Growth Officer at Kraft Heinz, joins Wayfair's board. |
| Wayfair Inc. | Target Company | Company | An online retailer specializing in home goods. |
| Great Hill Partners | Investor | Company | Private equity firm involved with Wayfair. |
| Kraft Heinz | Current Employer | Company | Global food company where Diana Frost serves as Global Chief Growth Officer. |
| Niraj Shah | CEO, Co-founder, Co-chairman | Person | Chief executive of Wayfair who welcomed Diana Frost. |
| Mars, Incorporated | Previous Employer | Company | Diana Frost's former employer, where she held leadership positions. |