Wallapop Executive Shake-Up: VP of Brand Marketing Departs
Portfolio - People | Jan 17, 2025 | Aim Group
Wallapop, a prominent Spain-based online marketplace for general goods, has recently seen the departure of two key figures in its marketing team. Vice President of Brand Marketing Ruben Navarro and Global Creative Manager Natacha Cano have left the company, signaling possible shifts in the company's marketing strategies. Wallapop's statement expressed gratitude for the contributions of the departing executives, yet provided little detail on the direction of future marketing efforts. Their departure may hint at a rebranding or strategic shifts to capture new market dynamics and appeal to a broader audience.
Sectors
- E-commerce
- Marketing and Advertising
Geography
- Spain – Wallapop is based in Spain, and the senior executives mentioned are associated with the company headquartered there.
Industry
- E-commerce – Wallapop operates as an online marketplace, which falls under the e-commerce sector.
- Marketing and Advertising – The management changes are specifically within the marketing department, indicating the importance of this industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Wallapop | Company | Target Company | Wallapop is a Spain-based online marketplace specializing in general goods. |
| Ruben Navarro | Vice President of Brand Marketing | Person | Ruben Navarro was the Vice President of Brand Marketing at Wallapop. |
| Natacha Cano | Global Creative Manager | Person | Natacha Cano was the Global Creative Manager at Wallapop. |