Wallapop Appoints De Oteiza as Interim CMO

Edurne de Oteiza has been appointed as the interim chief marketing officer of Wallapop, a Spain-based general goods marketplace, while continuing her role as Chief of Staff to CEO Rob Cassedy. With over a decade's experience at Wallapop, including roles such as COO and the previous CMO, de Oteiza is set to drive the company's ambitious sustainability vision. Wallapop, a pioneer in Spain's secondhand market, aims to spearhead growth through collaborations with brands like Decathlon. This partnership ethos reflects the marketplace's evolution into a trusted platform where brands see value in secondhand commerce. As the secondhand sector grows to represent a significant portion of Spain's GDP, Wallapop's partnerships, including a shipping system, are designed to enhance brand association and eco-friendly consumerism.