Vypr Secures £5M in Funding to Expand Global Reach
Deal News | Apr 08, 2025 | Business Cloud
Vypr, a product intelligence platform based in Manchester, has secured an additional £5 million in funding to enhance its expansion efforts across international markets and related sectors. The funding round was prominently led by YFM Equity Partners, which contributed £4 million, and the remaining £1 million came from other investors and management, lifting Vypr's total funding to £13.4 million, with YFM's investment now totaling £9.5 million. Vypr's platform is designed to provide rapid consumer behavior insights to global brands, aiding in the swift, efficient launch of new products or enhancing existing lines. Among Vypr's clientele are leading supermarkets and food & drink brands. The recent funding will bolster Vypr's development in international markets, aligning with its strategic aim to expand across sectors such as FMCG and retail. The company's growth has been lauded by Sophie Tainton, a portfolio director at YFM, who underscored the company's innovative advances and its potential for scaling internationally.
Sectors
- Private Equity and Venture Capital
- Technology and Consumer Analytics
- FMCG (Fast-Moving Consumer Goods)
Geography
- United Kingdom – Vypr is a Manchester-based company and their expansion strategy includes growth in the UK FMCG and retail sectors.
- International – Vypr is expanding into international markets including Australia, the United States, and major European countries.
Industry
- Private Equity and Venture Capital – The article involves funding and investment activities from a specialist private equity firm, YFM Equity Partners, in Vypr.
- Technology and Consumer Analytics – Vypr is a platform providing consumer insight analytics, helping brands understand consumer behavior through technology.
- FMCG (Fast-Moving Consumer Goods) – Vypr's primary focus is on new product development for the food and drink industry, and plans to expand into FMCG and retail sectors.
Financials
- £5 million – Total new funding secured by Vypr, with £4 million from YFM Equity Partners and £1 million from other investors and management.
- £13.4 million – Total funding raised by Vypr to date.
- £9.5 million – Total investment to date from YFM Equity Partners in Vypr.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Vypr | Target | Company | A Manchester-based product intelligence platform focusing on consumer insight analytics. |
| YFM Equity Partners | Investor | Company | A specialist private equity firm providing funding to Vypr. |
| Chris Williams | CEO | Person | The Chief Executive Officer of Vypr. |
| Sophie Tainton | Portfolio Director | Person | A portfolio director at YFM Equity Partners commenting on the investment and Vypr's growth. |
| Richard Law | Chairman | Person | Chairman of Vypr, former CEO of UK tech plc GBG. |
| Richard Young | Shareholder | Person | A veteran Manchester venture capitalist and existing shareholder in Vypr. |
| Ranjit Singh Boparan | Shareholder | Person | Founder of major UK food producer 2 Sisters Food Group and existing Vypr shareholder. |