Vudoo Names Sarah Lawson Johnston as EMEA Managing Director

Australian-based advertising commerce technology firm, Vudoo, has appointed Sarah Lawson Johnston as Managing Director for Europe, the Middle East, and Africa (EMEA). With 30 years of invaluable experience in the advertising technology sector, particularly in leadership roles such as Chief Revenue Officer at Covatic and EVP at Hudson MX, Lawson Johnston is expected to drive Vudoo's growth ambitions in the EMEA region. Nick Morgan, Vudoo's founder and CEO, expressed enthusiasm for her joining, citing her expertise as a significant asset to navigate rapidly evolving consumer demands and the fast-growing commerce media landscape. Vudoo, which launched internationally just over a year ago, offers technology that integrates shopping capabilities into online content, contributing to its innovative approach towards collapsing the sales funnel and enhancing closed-loop attribution. The new appointment comes at a pivotal time as Vudoo seeks to expand its footprint in a market deemed crucial to its continued success.