Voyado Secures SEK 75 Million Investment from H&M Group Ventures
Deal News | Dec 18, 2024 | eEquity AB
Voyado, a SaaS company specializing in customer engagement for retailers, has received a SEK 75 million investment from H&M Group Ventures. This investment signifies a key milestone for Voyado as it continues its global expansion. With roots as a trusted partner for enhancing retail customer experiences, Voyado's platform leverages CRM, AI, and personalization tools. The investment comes through a new share issue, strengthening the ongoing relationship between Voyado and H&M, one of its longtime clients. eEquity AB, a Nordic PE firm that joined earlier in 2024, is also an investor. The funds will bolster Voyado’s international growth efforts, enhancing its platform and broadening its impact on retailers worldwide.
Sectors
- Technology
- Retail
- Private Equity & Venture Capital
Geography
- Sweden – Voyado is headquartered in Stockholm, Sweden, and H&M Group Ventures, the investment arm of H&M, is also based in Sweden.
- Northern Europe – Voyado has a significant presence in Northern Europe, a focal point of its expansion.
Industry
- Technology – Voyado operates in the technology sector with its SaaS platform providing advanced CRM capabilities and AI-driven insights to enhance retail engagement.
- Retail – Voyado focuses on helping retail brands improve customer engagement across physical and digital channels.
- Private Equity & Venture Capital – eEquity AB and H&M Group Ventures are involved in PE and VC activities by investing in Voyado for its expansion.
Financials
- SEK 75 million – The amount invested by H&M Group Ventures into Voyado for international expansion.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Voyado | Target | Company | A SaaS company providing customer engagement solutions for retailers, leveraging CRM and AI technologies. |
| H&M Group Ventures | Bidding Company | Company | The investment arm of the Swedish retailer H&M, providing financial and strategic support for Voyado's expansion. |
| eEquity AB | Other Investor | Company | A Nordic private equity firm investing in fast-growing, digitally enabled businesses, including Voyado. |
| Erik Lagerblad | Individual | Person | Head of H&M Group Ventures. |
| Erica Sandelin Ekelund | Individual | Person | CEO of Voyado. |