Voyado Secures H&M as Minority Stakeholder in Strategic Expansion
Deal News | Dec 18, 2024 | Home of Direct Commerce
Voyado, a Swedish retail technology platform, has welcomed H&M Group as a minority stakeholder in a move designed to support its growth strategy and enhance platform capabilities. The investment aligns with Voyado's objective of serving larger customers and driving international expansion, particularly into markets like the UK and Germany. The partnership grows from an existing relationship, with H&M impressed by Voyado's global impact. This strategic investment will not only sustain Voyado's 35% annual growth rate but also empower it to challenge larger competitors within the Nordics, Benelux, and beyond. H&M's involvement is pivotal for Voyado as it aims to become a key player in Northern Europe's retail tech scene by 2025, leveraging H&M's resources to meet complex business needs and broaden its customer base. Despite not joining the board, H&M representatives will influence strategic discussions, pushing for advancements that align with Voyado's holistic dedication to retail.
Sectors
- Retail Technology
- Fashion Retail
- Investment
Geography
- Sweden – Voyado is a Swedish company and this geographical focus is critical to understanding its market and regional strategy.
- Northern Europe – Voyado is expanding its influence across Northern Europe and aims to establish itself as a leading retail tech provider in this region.
- International – As Voyado seeks to expand into markets such as the UK and Germany, their strategy has international implications.
Industry
- Retail Technology – Voyado operates within the retail technology industry, providing solutions that optimize eCommerce and enhance customer relationships.
- Fashion Retail – H&M Group's investment in Voyado highlights the interconnectedness of fashion retail and retail technology, aiming to leverage tech solutions for retail growth.
- Investment – The strategic partnership and investment by H&M into Voyado highlight investment activities within the retail and technology sectors.
Financials
- 35% – Annual growth rate achieved by Voyado prior to the investment from H&M Group.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Voyado | Target Company | Company | A Swedish retail technology platform aiming to expand its market presence globally via strategic investments. |
| H&M Group | Bidding Company | Company | A global fashion retail brand that has made a strategic investment in Voyado to enhance their existing partnership. |
| Erik Lagerblad | Head of H&M Group Ventures | Person | Representative of H&M Group, he commented on the strategic fit of their investment in Voyado. |
| Erica Sandelin Ekelund | CEO | Person | Chief Executive Officer of Voyado, she spoke about the company’s growth ambitions and strategic objectives. |
| Novax | Investor | Company | Part of Voyado’s existing investor base, supporting the company's growth. |
| Verdane | Investor | Company | Another existing investor in Voyado, participating in the company's expansion. |
| eEquity | Investor | Company | An investor in Voyado, working alongside Novax and Verdane. |