Volvo Cars' CEO Samuelsson Engages Geely Amid Tariff Challenges
Company - People | May 01, 2025 | Zawya

In response to the challenges posed by tariffs imposed by U.S. President Donald Trump, Volvo Cars' new CEO, Hakan Samuelsson, is looking towards collaboration with its Chinese majority owner Geely to navigate these turbulent times. After taking over from former CEO Jim Rowan, Samuelsson immediately initiated a cost-cutting plan and restructuring of Volvo's U.S. operations. Unlike Rowan, Samuelsson advocates leveraging synergies with Geely, aiming to save 3 billion Swedish Crowns through shared material costs and supplier networks. This cooperation aligns with Geely's broader strategic vision of streamlining operations as it seeks to expand its global sales. Samuelsson's strategy marks a shift towards more integrated operations within the Geely group, contrasting with Rowan's more independent approach. The restructuring is set against a backdrop of Volvo needing to adapt to different market demands in the U.S., China, and Europe, with measures to increase local production to circumvent tariffs. While these plans provoke investor concern, reflected in a share price drop, Volvo is actively positioning itself to respond to tariff pressures and diversify its market appeal by tailoring production and model offerings to specific regional demands.
Sectors
- Automotive Industry
- International Trade & Tariffs
- Corporate Restructuring
Geography
- United States – The article discusses the impact of U.S. tariffs on Volvo's operations and their strategic adjustments in this market.
- China – Volvo's relationship with its Chinese owner, Geely, and strategies to capture the Chinese automotive market are highlighted.
- Europe – As Volvo's domestic market, Europe plays a critical role in its operations and strategic realignments.
Industry
- Automotive Industry – This article focuses on Volvo Cars, a major player in the global automotive industry, discussing their strategies to cope with international trade challenges and market-specific demands.
- International Trade & Tariffs – The article addresses the impact of tariffs imposed by the U.S. on the global automotive trade, especially affecting companies like Volvo that operate internationally.
- Corporate Restructuring – Volvo's internal restructuring and cost-cutting measures are central to the article, showcasing how companies adapt under external economic pressures.
Financials
- 3 billion Swedish crowns – Projected cost savings through synergies with Geely.
- $312 million – Equivalent of the cost savings in U.S. dollars.
Participants
Name | Role | Type | Description |
---|---|---|---|
Volvo Cars | Target Company | Company | A Swedish automotive company facing strategic challenges due to U.S. tariffs and market demands. |
Geely | Majority Owner/Investor | Company | A Chinese automotive giant that owns a majority stake in Volvo Cars and plays a key role in its operational strategy. |
Hakan Samuelsson | CEO of Volvo Cars | Person | Recently reinstated CEO of Volvo Cars, leading the company's strategic shift in response to tariffs. |
Jim Rowan | Former CEO of Volvo Cars | Person | Former CEO of Volvo Cars known for his independent operational strategy, which conflicted with Geely's vision. |
Li Shufu | Chairman of Geely | Person | Chairman of Geely, involved in strategic disagreements with Jim Rowan. |
Handelsbanken | Financial Analyst | Company | Financial services group providing analysis on the importance of Geely's strategic collaborations. |
Tu Le | Industry Analyst | Person | Founder of Sino Auto Insights, providing industry insight into the challenges faced by automotive companies in the U.S. |