Vocento Advances Strategic Shift with Sale of Pisos.com to Immobiliare.it
Deal News | Mar 19, 2025 | Finance Community ES 2 - Corporate M&A
Vocento, a prominent media group, is implementing a strategic realignment by selling its real estate platform HabitatSoft, including its associated platforms Pisos.com and Pisocompartido.com, to Italian real estate leader Immobiliare.it. Alantra served as the exclusive financial advisor for this transaction. This move aligns with Vocento's strategic objectives to focus on journalism, data, technology, and new business development. The acquisition is a strategic response by Immobiliare.it to consolidate its leadership in Southern Europe, especially in the classified real estate market. The sale signifies recognition of Vocento's value creation over the years, as stated by Vocento's CEO, Manuel Mirat, and is seen as an opportunity to solidify Immobiliare.it's position in major European real estate markets including Spain. Meanwhile, Vocento will continue to enhance its digital division, notably through Sumauto, as part of its long-term business strategy.
Sectors
- Real Estate
- Digital Media
- Investment Banking
Geography
- Spain – Vocento's operations and the assets being sold are primarily based in Spain, a significant real estate market.
- Italy – Immobiliare.it is a major real estate portal in Italy, expanding its market presence to Spain through the acquisition.
Industry
- Real Estate – The transaction involves major players in the real estate online platform sector, highlighting cross-border consolidation activity.
- Digital Media – Vocento's strategic shift emphasizes its focus on digital media and services, affected by the divestment.
- Investment Banking – Alantra, an investment bank, acted as a financial advisor, showcasing the role of financial services in facilitating M&A transactions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Vocento | Vendor | Company | A leading media group focusing on journalism, it sold real estate assets as part of a strategic refocus. |
| Immobiliare.it | Buyer | Company | A leading Italian real estate portal expanding its market reach into Spain. |
| Alantra | Advisor | Company | Acted as exclusive financial advisor to Vocento in the transaction. |
| Javier Garcia-Palencia | CEO of Alantra Investment Banking in Spain | Person | Led the advisory team from Alantra. |
| Pedro Serrano | Director at Alantra | Person | Part of the advisory team from Alantra. |
| Lucas Sainz Amatriain | Associate at Alantra | Person | Member of the advisory team from Alantra. |
| Manuel Mirat | CEO of Vocento | Person | Commented on the strategic advantages of the transaction. |