Visible Body Acquired by Cengage Group to Expand Science Education
Deal News | Feb 10, 2025 | Goodwin
The Technology M&A team at Goodwin has successfully advised Visible Body on its strategic acquisition by Cengage Group, a prestigious global edtech company. With the acquisition, Cengage Group aims to strengthen its science offerings by integrating Visible Body’s innovative 3D models and interactive resources across various educational platforms. Cengage plans to incorporate these resources with its Higher Ed Anatomy and Physiology textbook and expand into broader science courses later in the year. Visible Body is known for its robust visual library and innovative learning tools that support over a million users globally. The transaction underscores Cengage's commitment to providing immersive and interactive learning experiences. The advisory team led by John Egan and others at Goodwin played a pivotal role in this acquisition. Cengage continues to evaluate further uses for Visible Body's models across its portfolio, aiming to enrich content delivery and student engagement.
Sectors
- Education Technology
- Healthcare Education
- Mergers and Acquisitions
Geography
- United States – The companies involved, Cengage Group and Visible Body, and the advisory firm Goodwin, are based in the United States, indicating the primary geographic focus of this transaction.
Industry
- Education Technology – The article involves companies in the education technology space, focusing on the integration of interactive scientific resources to enhance learning experiences.
- Healthcare Education – Visible Body's products cater to anatomy and physiology education, relevant to the healthcare education sector, by creating interactive learning tools and resources.
- Mergers and Acquisitions – This is a significant M&A transaction featuring the strategic acquisition of a company focused on educational technology.
Financials
- N/A – No financial details or transaction amounts are disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Visible Body | Target Company | Company | A company known for creating interactive 3D anatomy, physiology, and biology products for educational purposes. |
| Cengage Group | Acquiring Company | Company | A global edtech company seeking to enhance its science offerings across its portfolio through strategic acquisitions. |
| Goodwin | Legal Advisor | Company | An advisory firm that provided legal counsel to Visible Body during its acquisition by Cengage Group. |