Virtue Drinks Secures £2 Million Investment from James Watt and Eberechi Eze
Deal News | Nov 20, 2024 | PR Newswire Cision Virtue Drinks
Virtue Drinks, a UK-based energy beverage company, announced it has raised £2 million in a new investment round, bringing its total funding to over £5 million. The round saw participation from prominent individuals such as James Watt, co-founder of BrewDog, and English footballer Eberechi Eze. James Watt will act as a strategic advisor while Eze will be actively involved in the marketing strategy. This investment will aid in expanding Virtue’s marketing efforts, brand recognition, and global distribution. Virtue Drinks, known for its sugar-free, zero-calorie beverages made with yerba mate, aims to intensify its presence in the UK, Europe, and beyond. The company's all-natural energy drinks come in three flavors and are sold in 20 countries. The investment marks the beginning of a significant growth phase as Virtue seeks to enhance its team and reach more consumers globally.
Sectors
- Beverage Industry
- Health and Wellness Industry
- Investment Industry
Geography
- United Kingdom – Virtue Drinks is based in the UK, with investment and marketing efforts focused on the UK market.
- Europe – The expansion strategy includes increasing Virtue's presence across Europe.
Industry
- Beverage Industry – Virtue Drinks operates within the beverage industry, producing and distributing energy drinks.
- Health and Wellness Industry – The focus on sugar-free, all-natural energy drinks ties Virtue Drinks into the health and wellness sector.
- Investment Industry – The article discusses investment activities in the company, highlighting involvement from individuals like James Watt.
Financials
- £2 million – The recent investment amount raised by Virtue Drinks.
- Over £5 million – Total financing secured by Virtue Drinks after the investment round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Virtue Drinks | Target Company | Company | A UK-based company specializing in sugar-free energy drinks using natural ingredients like yerba mate. |
| James Watt | Investor and Strategic Advisor | Person | Co-founder of BrewDog, Europe's largest craft beer brand, investing in Virtue Drinks. |
| Eberechi Eze | Investor and Marketing Strategy Contributor | Person | English Premier League footballer assisting in the marketing and strategic direction of Virtue Drinks. |
| BrewDog | Associated with Investor | Company | Europe's largest craft beer company co-founded by investor James Watt. |
| Rahi Daneshmand | Founder and CEO of Virtue Drinks | Person | CEO driving the strategic growth and expansion of Virtue Drinks. |