VIOOH Unveils New Chief Product Officer Ludovic Menard

VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, has appointed Ludovic Menard as its new chief product officer. Menard returns to VIOOH nearly three years later to succeed Jon Block. He will drive the vision and strategic direction of the company's product roadmap and data ecosystem, reporting directly to CEO Jean-Christophe Conti. Menard is tasked with developing features and products aligned with long-term business objectives and market demands. With a background in ad tech and product management, he brings significant experience in programmatic and direct sales products from his previous roles at Teads and VIOOH itself, along with stints at companies like JCDecaux, Criteo, and Mereo. His expertise extends beyond media and tech into areas like machine learning, AI, CRM, and sales and marketing automation. The appointment comes as VIOOH embarks on ambitious plans for international growth and product development, with Menard poised to help the company tap into new opportunities and enhance its platform.