VIOOH Expands North American Footprint with Captivate Deal
Deal News | Apr 09, 2025 | Business Cloud
Captivate, a leading digital out-of-home (DOOH) video network in North America, has joined forces with VIOOH, a premium DOOH supply-side platform, to expand VIOOH's presence across the US and Canada. VIOOH facilitates connections between buyers and sellers in the DOOH market, providing a streamlined programmatic advertising experience. This partnership allows advertisers worldwide to access Captivate's inventory, which delivers four billion monthly impressions via more than 23,000 digital screens in major cities and regional areas. Captivate's network includes elevator and lobby displays in premium offices and luxury residential properties, targeting high-income consumers and influential business decision-makers. VIOOH's global chief commercial officer, Gavin Wilson, highlights the partnership's potential for connecting advertisers with affluent businesses and consumers in North America.
Sectors
- Digital Advertising
- Real Estate
Geography
- United States – The article covers the expansion of Captivate and VIOOH within major US cities, highlighting a significant geographical footprint across the country.
- Canada – VIOOH's expansion through the partnership with Captivate also extends into key Canadian cities, marking a notable North American presence.
Industry
- Digital Advertising – The article involves the digital out-of-home (DOOH) advertising industry, highlighting connections between networks and platforms to enhance advertising reach and efficiency.
- Real Estate – Captivate's media network involves strategic placements in premium office towers and luxury residential properties, making real estate an integral element of the article.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Captivate | Video Network | Company | A leading North American digital out-of-home (DOOH) video network that provides media in premium locations. |
| VIOOH | Supply-Side Platform | Company | A premium DOOH supply-side platform that connects buyers and sellers in the DOOH space. |
| Gavin Wilson | Global Chief Commercial Officer | Person | The global chief commercial officer at VIOOH, commented on the strategic partnership. |