Viokox: European Leader Acquired by Artá Capital for Growth
Deal News | Dec 09, 2024 | Finance Community ES 2 - Corporate M&A

Artá Capital, an Iberian private equity firm, has acquired a majority stake in Viokox, a leading European company in the depilation and skincare sectors. With over 35 years of experience, Viokox specializes in manufacturing its brand, Body Natur, as well as producing for third-party clients under private label agreements. The acquisition aims to support Viokox's growth ambitions and further consolidate its position in the European market. In 2023, the company achieved sales of approximately 40 million euros, alongside significant improvement in EBITDA margins. Artá Capital is renowned for its strategy of assisting family-owned businesses to professionalize and expand their market presence. KPMG Spain advised Artá Capital during the acquisition, handling the financial and due diligence services.
Sectors
- Private Equity
- Cosmetics Industry
Geography
- Iberia – Artá Capital, the acquiring private equity firm, operates from Iberia.
- Europe – Viokox is a leader in the European skincare and depilation market.
Industry
- Private Equity – Artá Capital is a private equity firm involved in acquiring a majority stake in Viokox.
- Cosmetics Industry – Viokox is a leading company in the cosmetics industry, focusing on depilation and skincare products.
Financials
- 40 million euros – Sales achieved by Viokox in 2023.
Participants
Name | Role | Type | Description |
---|---|---|---|
Artá Capital | Bidding Company | Company | A private equity firm with a strong track record in mid-market acquisitions and growth capital investments. |
Viokox | Target Company | Company | A European leader in the depilation and skincare segments with over 35 years of experience. |
KPMG Spain | Financial Advisor | Company | Provided financial and due diligence services to Artá Capital during the acquisition of Viokox. |