Vikki Neil Steers Regal's Marketing Vision in the US

Company - People | Jun 04, 2025 | EIN

Vikki Neil Steers Regal's Marketing Vision in the US

Regal Cineworld Group has announced the appointment of Vikki Neil as the new Head of Marketing in the United States. As a part of this role, Neil will lead and manage all marketing efforts aimed at elevating Regal’s brand visibility and customer engagement across various platforms. She will focus on promoting upcoming film releases, theatre amenities, premium formats, and loyalty programs such as Regal Crown Club and Regal Unlimited. Neil will leverage her extensive experience from companies like Warner Bros. Discovery, where she played a crucial role in launching and expanding its streaming services, to drive Regal's marketing strategy. With a background in marketing major brands like HGTV and HBO, and handling mergers and rebranding, Neil’s experience is set to propel Regal into its next growth phase in the US. The company operates globally under several brand names and holds a significant share in the theatre business.

Sectors

  • Entertainment Industry
  • Media and Digital Marketing

Geography

  • United States – The article discusses the appointment's impact on marketing operations within the United States.
  • Global – Regal Cineworld operates theater circuits in multiple countries, indicating its global reach and strategy.

Industry

  • Entertainment Industry – The article focuses on Vikki Neil's appointment to lead marketing for Regal Cineworld, a theater company in the entertainment sector.
  • Media and Digital Marketing – Neil's responsibilities and previous experiences heavily involve media campaigns and digital marketing strategies.

Financials

    Participants

    NameRoleTypeDescription
    Regal Cineworld GroupCompany appointing new Head of MarketingCompanyA leading global theater company operating one of the largest theater circuits.
    Vikki NeilNew Head of Marketing at Regal Cineworld USPersonA seasoned marketing executive with vast experience in entertainment and digital marketing.
    Adam RymerChief Commercial Officer US for Regal Cineworld GroupPersonAnnounced the appointment of Vikki Neil.
    Warner Bros. DiscoveryNeil's Previous EmployerCompanyA major entertainment company where Neil played a key role in the company's streaming strategy.