Vidello: Acquired by Banzai to Enhance AI-driven Marketing Suite
Deal News | Mar 04, 2025 | Globenewswire
In a significant move in the marketing technology sector, Banzai International, Inc. has acquired Vidello, a company specializing in video hosting and marketing solutions. The deal was facilitated by FE International, a reputable M&A advisory firm known for technology business transactions. Vidello's flagship product, CreateStudio, is prominent in the video-making industry, positioning Banzai to enhance its AI-driven marketing tool offerings. This strategic acquisition is expected to add approximately $6.5 million in revenue and $2 million in EBITDA to Banzai on a pro forma basis for the twelve months ending December 31, 2024. Both cash and stock were used in the transaction, reflecting Vidello's strategic importance. The acquisition forms part of Banzai's ongoing effort to enrich their suite of marketing tools with high-impact video capabilities, positioning the company strongly in the digital-first strategy space.
Sectors
- Marketing Technology
- Mergers and Acquisitions
- Video Production
Geography
- United States – Banzai International, the acquiring company, is based in the U.S. and is actively expanding its marketing technology solutions.
- United Kingdom – Vidello, the target company, is headquartered in London, contributing a global dimension to the acquisition.
Industry
- Marketing Technology – The acquisition of Vidello, a video hosting and marketing technology firm, by Banzai highlights their focus on expanding capabilities in AI-driven marketing tools.
- Mergers and Acquisitions – The involvement of FE International in the acquisition reflects the M&A activities prevalent within the technology industry.
- Video Production – Vidello's core offerings in video hosting and marketing place this acquisition within the video production sector.
Financials
- $6.5 million – Expected additional revenue for Banzai as a result of the Vidello acquisition, on a pro forma basis for the twelve months ending December 31, 2024.
- $2 million – Expected additional EBITDA for Banzai from the acquisition, on a pro forma basis for the twelve months ending December 31, 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Vidello | Target Company | Company | A video hosting and marketing technology company headquartered in London. |
| Banzai International, Inc. | Acquiring Company | Company | A U.S.-based marketing technology company focused on AI-driven marketing solutions. |
| FE International | M&A Advisor | Company | A leading global M&A advisory firm specializing in technology businesses. |
| Joe Davy | CEO | Person | Founder and CEO of Banzai International. |
| Ashley Bohn | Partner | Person | Partner at FE International. |