VICE Media Acquires London Alley, Expanding Creative Influence
Deal News | Mar 19, 2025 | American Discovery Capital LLC
VICE Media has acquired Los Angeles-based London Alley Entertainment, a production studio renowned for its work in commercials and music videos. The acquisition is strategic, aiming to bolster VICE's commercial and branded entertainment offerings. London Alley will merge with Pulse, VICE's commercial and music video enterprise, to form a new division titled VICE Commercials and Branded Entertainment. The combined entity will maintain the distinct brands of Pulse and London Alley. Mino Jarjoura of Pulse will serve as president while Andrew Lerios of London Alley will act as chief operating officer. The acquisition is part of VICE Media’s strategy to leverage its strong portfolio which includes VICE Studios and VIRTUE, and underlines its resurgence and future growth ambitions. With a notable roster of clients and award-winning campaigns, London Alley complements VICE’s expansive vision for creative storytelling and global brand engagement. American Discovery Capital functioned as financial advisors for the acquisition.
Sectors
- Media and Entertainment
- Advertising and Marketing
Geography
- United States – Both VICE Media and London Alley Entertainment are headquartered in the United States, making it the primary geography for this transaction.
- United Kingdom – The recent distribution deal with UK's ITV Studios highlights VICE Media's strategic expansion in the UK market.
Industry
- Media and Entertainment – The article discusses the acquisition of a production studio, London Alley Entertainment, by VICE Media, a prominent media company. The transaction enhances VICE's capabilities in media production and branded entertainment.
- Advertising and Marketing – The new division, VICE Commercials and Branded Entertainment, will focus on creating engaging commercial content and creative campaigns for global brands, reflecting the industry's scope in advertising and marketing strategies.
Financials
- N/A – Financial terms of the acquisition were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| VICE Media | Buyer | Company | A global media company known for its boundary-pushing content in news, culture, and entertainment. |
| London Alley Entertainment | Target Company | Company | A production studio specializing in commercials and music videos, with a strong reputation for creativity and collaboration with high-profile artists. |
| American Discovery Capital LLC | Financial Advisor | Company | Acted as the financial adviser to London Alley Entertainment in the transaction. |
| Pulse | Affiliate Company | Company | VICE Media's business unit focused on commercial and music video production. |
| Bruce Dixon | CEO | Person | CEO of VICE Media who commented on the acquisition's alignment with the company's growth strategy. |
| Mino Jarjoura | President | Person | Elevated to president of the new VICE Commercials and Branded Entertainment division. |
| Andrew Lerios | Chief Operating Officer | Person | Appointed as COO of the new VICE Commercials and Branded Entertainment division. |
| Luga Podesta | Leader at London Alley | Person | Co-leader of London Alley, sharing the vision and excitement for the merger with VICE. |
| Brandon Bonfiglio | Leader at London Alley | Person | Co-leader of London Alley, continuing in the leadership role post-acquisition. |
| Fortress Investment Group | Investor | Company | Part of VICE Media’s ownership group committed to strategic growth. |
| Soros Capital Management | Investor | Company | Part of VICE Media’s ownership group committed to strategic growth. |
| Monroe Capital | Investor | Company | Part of VICE Media’s ownership group committed to strategic growth. |