Vertu Invests £3.6 Million in Volvo Expansion
Deal News | Mar 12, 2025 | B Daily
Vertu Motors, a prominent motor retailer, is expanding its operations in the South West of England with a significant £3.6 million investment in its Volvo brand dealerships. This strategic move will see the relocation of its Volvo Yeovil dealership to Lynx West Trading Estate and the reintroduction of the Volvo brand in Plymouth for the first time in 17 years. In Plymouth, the new dealership will open on Oreston Road in Plymstock and will showcase the latest electric Volvo models. This development follows Vertu’s recent acquisition of Rowes Garage and Helston Garages Group in the region. Nick Jones, the Volvo franchise director at Vertu, expressed excitement about expanding Volvo's presence and highlighted the investment as a testament to their confidence in the market and their strong relationship with Volvo UK. Efforts have been made to design contemporary spaces aimed at providing customer comfort at the new facilities.
Sectors
- Automotive Retail
- Electric Vehicles
Geography
- United Kingdom – The expansion of Vertu Motors involves dealerships in the South West of England, specifically in Yeovil and Plymouth, underscoring the geographical focus on the UK market.
Industry
- Automotive Retail – The article focuses on Vertu Motors, a motor retailer involved in expanding its dealership network, which is a key activity within the automotive retail industry.
- Electric Vehicles – Vertu's expansion emphasizes showcasing Volvo's latest electric models, highlighting the increasing relevance and activity within the electric vehicle sector.
Financials
- 3.6 million – The total investment made by Vertu Motors in expanding and relocating their Volvo dealerships in Yeovil and Plymouth.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Vertu Motors | Expanding Company | Company | A Gateshead-headquartered motor retailer investing in expanding its Volvo dealership presence in the South West of England. |
| Volvo UK | Brand Partner | Company | A partner in the expansion venture, providing vehicles and collaborating on dealership operations with Vertu. |
| Nick Jones | Volvo Franchise Director | Person | The Volvo franchise director at Vertu overseeing the expansion of the Volvo brand in the South West region. |
| Rowes Garage and Helston Garages Group | Acquired Companies | Company | Previous dealership groups in the region recently acquired by Vertu Motors as part of its expansion strategy. |