Vertafore Expands Offerings with Surefyre Acquisition

Deal News | Nov 04, 2024 | EIN

Vertafore Expands Offerings with Surefyre Acquisition

Vertafore, a provider of insurance software-as-a-service based in Denver, has announced its acquisition of Surefyre, a San Francisco-based submission and underwriting platform tailored for managing general agencies (MGAs) and wholesalers. Although the financial terms of the deal have not been disclosed, Vertafore is set to integrate Surefyre's advanced AI-driven functionalities into its existing ecosystem for MGAs, aiming to enhance market speed, cost efficiency, and revenue generation. Surefyre's technological offerings include a customizable portal for agents that facilitates policy lifecycle management and improves collaboration between agents and underwriters. The platform's underwriter workbench helps rate and quote specialty P/C businesses efficiently. This acquisition aligns with Vertafore's strategy to empower MGAs, following its previous acquisition of MGA Systems, thereby solidifying its commitment to industry-specific technological advancement.

Sectors

  • Insurance Technology
  • Software as a Service (SaaS)

Geography

  • United States – Both Vertafore and Surefyre are located in the U.S., with Vertafore based in Denver and Surefyre in San Francisco, and the deal affects their operations within this geography.

Industry

  • Insurance Technology – The acquisition involves software solutions specifically designed for the insurance industry, aimed at improving efficiencies and technological capabilities for MGAs.
  • Software as a Service (SaaS) – Vertafore and Surefyre are both involved in providing software solutions through a service model, indicating their operation within the SaaS industry.

Financials

  • Not Disclosed – The financial terms of the acquisition deal between Vertafore and Surefyre were not made public.

Participants

NameRoleTypeDescription
VertaforeAcquiring CompanyCompaniesA Denver-based insurance software-as-a-service provider.
SurefyreTarget CompanyCompaniesA San Francisco-based submission and underwriting platform for MGAs.
Amy ZuponCEO of Acquiring CompanyPeopleCEO of Vertafore, gave strategic insights into the acquisition.