Versace Marks New Era with Dario Vitale as Creative Director

After 27 years as Versace's creative director, Donatella Versace steps down to become the brand's chief brand ambassador, paving the way for Dario Vitale, a rising star in Milan's fashion scene, to take the helm. This transition marks the first time in Versace's history that the creative direction will be outside the family. Vitale brings his extensive experience from brands like Dsquared2, Bottega Veneta, and most recently, Miu Miu, where he played a vital role in shaping its image and products. This shift in leadership coincides with speculation surrounding Capri Holdings' intent to sell Versace, following the collapse of a proposed merger with Tapestry. Despite the potential upheaval, Donatella remains deeply involved with the brand as its chief brand ambassador, aiming to support its future growth while maintaining its rich heritage. Founded by Gianni Versace in 1978, the house has long been a familial affair, with deep ties between the siblings Gianni, Santo, and Donatella. The brand navigated its way through the tumultuous period following Gianni's murder in 1997, with Donatella playing a pivotal role in sustaining its creative vision. Her leadership saw the brand through financial challenges, personal struggles, and a renewed cultural significance in the 2010s. Her legacy now stands as an icon for innovation, empowerment, and resilience in fashion.