Verb to Acquire AI Social Selling Startup LyveCom
Deal News | Mar 04, 2025 | Globenewswire
Verb Technology Company, Inc. (Nasdaq: VERB) has announced the acquisition of LyveCom, an AI-driven video commerce platform, to enhance its livestream social shopping capabilities through MARKET.live. The acquisition aims to integrate LyveCom’s technology for a more personalized and interactive shopping experience across various digital platforms, including social media and merchant websites. The completion of the transaction, expected within 60 days, will expand Verb's reach in the digital retail space, enabling omnichannel video shopping experiences. The CEO of LyveCom, Maxwell Drut, will take up the CTO post at Verb’s MARKET.live, affirming the commitment to reshaping digital retail. The combination of technologies is set to make MARKET.live a market leader in AI-driven social commerce. This deal aligns with the future of commerce as video-first, empowering brands with tools for AI-powered livestream shopping and predictive analytics.
Sectors
- Technology
- E-commerce
- Artificial Intelligence
Geography
- United States – LyveCom and Verb Technology are based in the United States, which is a significant market for tech-driven innovations in e-commerce.
Industry
- Technology – The acquisition involves integrating LyveCom's AI technology with Verb's platforms, emphasizing advancements in technological solutions for e-commerce.
- E-commerce – The discussion revolves around enhancing social commerce capabilities, reflecting growing trends in online retail and interactive shopping.
- Artificial Intelligence – The acquisition focuses on AI-driven video commerce, highlighting trends in AI implementation in modern marketing and shopping experiences.
Financials
- – The financial details of the acquisition deal are not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Verb Technology Company, Inc. | Acquirer | Company | Provider of MARKET.live, aiming to enhance social commerce with AI-driven solutions. |
| LyveCom | Target Company | Company | An AI-driven video commerce platform set to be acquired by Verb Technology. |
| Maxwell Drut | Co-Founder and incoming CTO | Person | Co-Founder and CEO of LyveCom, set to join VERB as CTO, overseeing technological integrations. |
| Kevin Gould | Investor | Person | Founder and CEO of Kombo Ventures and an early investor in LyveCom. |